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Erika Macchione
Director of Marketing and Communications


Erika’s why:

Understanding the challenges of having food allergies, I joined NIMA Partners to help spread awareness of an amazing new tool that can help and support the celiac and gluten sensitive community living on a strict gluten-free diet. .

Erika has 15 years’ experience in marketing and communications, working with an array of companies from the fluid system industry to the apparel and fashion industry. Successful in delivering positive, continuous experiences for customers over multi- media channels, while building powerful opportunities to tell brand stories. In 2017, she set off on her own to provide creative services to small businesses and startups.

As a creative consultant, Erika has worked with clients such as Russell Westbrook’s Why Not? Foundation and Believe in Your Book Publishing. Layered in experience, her areas of focus are digital marketing, social media management and content creation. She is dedicated to working with women entrepreneurs and small businesses that are making positive social impacts. She has joined NIMA Partners to help spread awareness of Celiac Disease and support their mission to make gluten-free living easier and safer for all those affected.

When she is not feeding her own entrepreneurial spirit; she is an avid traveler (pre-COVID), a 90’s enthusiast, and an author and illustrator of a children’s book dedicated to her daughter.

Erika graduated from University at Albany with a bachelor’s in communication and currently resides in Albany, NY with her wild child & her dog Sarge, who longs for the days where he woke up on South Beach every morning.